Pottery Shop Line dates from 1979. Pottery Shop was specifically designed to sell directly to the J.C. Penny stores. Each of the pieces produced were ceramic porcelain. They are identified by their brightly colored floral decals.
Subsequently McCoy had produced a store display for the pottery which bore the name "McCoy Pottery Shop by McCoy." It is believed that only some 125-200 of these were ever produced making them highly collectible and extremely expensive and hard to find.
